Vol. 8 (2025)

Articles

Cross-Strait Interactions, Exchanges, and Integration Between Zhoushan and Taiwan as Documented in the Taiwan Nichinichi Shinpo During the Late Qing and Republican Period

Published 2025-08-30

  • Weiqiang Li
    • ,
  • Jiaqi Mao

Weiqiang Li
China Marine Ancient Literature Research Center, Zhejiang Ocean University, Zhoushan 316022, China

Jiaqi Mao
Zhoushan History, Archives and Literature Research Center, Zhoushan 316000, China

Abstract

This study analyzes the communication strategy of Xinwen Lianbo on rural revitalization from the perspective of agenda-setting theory. Through content analysis of 427 reports (January 2023 to June 2024), it identifies a structural imbalance in agenda setting—overemphasis on industry and ecology, neglect of culture and organization—coupled with a lack of farmer subjectivity and critical depth. Optimization strategies are proposed to enhance communication effectiveness by diversifying, innovating narratives, and strengthening interaction.

Keywords

Taiwan Nichinichi Shinpo, Zhoushan, Taiwan, interactions, exchanges, integration

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Author Biography

Weiqiang Li

Li Weiqiang is a researcher at both the China Marine Ancient Literature Research Center of Zhejiang Ocean University and the Zhoushan History, Archives and Literature Research Center. His research focuses on the history of the Ming and Qing dynasties.

No: 13655737140

Jiaqi Mao

Mao Jiaqi is a researcher at the Zhoushan History, Archives and Literature Research Center, and a Master’s student at the School of History and Culture, Southwest University. Her research focuses on the history of the Ming and Qing dynasties.

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