Vol. 2 No. 8 (2025)

Research Articles

The Influence Mechanism and Promotion Path of The China Film Golden Rooster Awards on Xiamen's City Image

Published 2025-08-30

  • Yanling Wang
    • ,
  • Zongye Gu
    • ,
  • Bingtao Xu

Yanling Wang
School of Journalism and Communication, Tianjin Normal University, Tianjin 300387, China

Zongye Gu
School of Journalism and Communication, Tianjin Normal University, Tianjin 300387, China

Bingtao Xu
School of Journalism and Communication, Tianjin Normal University, Tianjin 300387, China

Abstract

The Golden Rooster Awards, China’s premier film accolade, has been held in Xiamen for many years, integrating the city’s material, spiritual, and cultural dimensions while enhancing its aesthetic appeal. The event serves as a vital platform for showcasing and promoting Xiamen’s image. Its continued presence has not only created new opportunities for the development of Xiamen’s film industry but has also offered fresh perspectives on promoting and shaping the city’s cultural identity, paving the way for Xiamen to gradually establish itself as a city of film.To build the City of Cinema cultural brand, it is essential to capitalize on the long-term presence of the Golden Rooster Awards in Xiamen. Efforts should be concentrated on key sectors of the film industry—such as content creation, post-production, operational management, and talent cultivation—in order to establish a new model of industrial development in which cinema drives urban growth and film festivals stimulate creative production.

Keywords

The China Film Golden Rooster Awards, Xiamen, Cultural Calling Card, Film Industry

PDF

References

  1. Chan, A., Suryadipura, D., & Kostini, N. (2021). City image: city branding and city identity strategies. Review of Integrative Business and Economics Research, 10, 330-341.
  2. Ismagilova, G., Safiullin, L., & Gafurov, I. (2015). Using historical heritage as a factor in tourism development. Procedia-social and Behavioral sciences, 188, 157-162.
  3. Nas, P. J. (2011). Cities full of symbols: a theory of urban space and culture (p. 304). Leiden University Press.
  4. Ooi, C. S., & Pedersen, J. S. (2010). City branding and film festivals: Re-evaluating stakeholder's relations. Place Branding and Public Diplomacy, 6(4), 316-332.
  5. Fuery, K. (2017). New media: Culture and image. Bloomsbury Publishing.
  6. Jensen, L. A., Arnett, J. J., & McKenzie, J. (2011). Globalization and cultural identity. In Handbook of identity theory and research (pp. 285-301). New York, NY: Springer New York.
  7. Montal, S. (2016). Film festivals and markets. In The movie business book (pp. 312-326). Routledge.
  8. Filipov, M. (2021). Branding a City with Film Festivals. Икономика и управление, 18(1), 137-143.
  9. Medel, A., & Gossel, B. (2015). Film industry clusters: a strategy for urban and regional development?. Austral Comunicación, 4(1), 65-81.
  10. Finkel, R., & Platt, L. (2020). Cultural festivals and the city. Geography Compass, 14(9), e12498.