Vol. 2 No. 8 (2025)

Thematic Section: Surrounding Communications Research

"Front" of Urban-Rural Cultural Neighborhood Communication: The Mediatization Mechanism of Township Public Cultural Spaces

Published 2025-08-30

  • Na Liu
    • ,
  • Hehuan Li

Na Liu
Anhui University of Finance and Economics, Bengbu 233041, China

Hehuan Li
Anhui University of Finance and Economics, Bengbu 233041, China

Abstract

To delve into the predicaments in urban-rural cultural integration, analyze the underlying essential issues, and explore paths and strategies for advancing the equalization of urban-rural public cultural services, this paper, in combination with the Neighborhood Communication Theory, proposes an "Institution-Technology-Society" three-dimensional analytical framework. It examines the communication mechanisms, spatial production, and governance models in the process of urban-rural cultural integration, and reveals the interactions among the three.The study finds that although the urban-rural dual structure is gradually dissolving, obstacles to the flow of cultural identity and emotional identity still exist, leading to a widening gap between urban and rural cultures. Through institutional innovation and digital technology empowerment, urban and rural cultures can break through geographical and institutional restrictions to achieve cross-boundary flow, promoting the gradual integration of cultures. Moreover, the equalization of urban-rural public cultural services is an important foundation for advancing urban-rural integration. Only through multi-dimensional cooperation in institutional design, technical support, and social interaction, and by enabling township public cultural spaces to exert a "front effect", can true urban-rural cultural integration be achieved.

Keywords

Neighborhood Communication Studies, Urban-Rural Cultural Integration, Public Cultural Space, Spatial Reproduction

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Author Biography

Na Liu

Assistant Professor, School of Liberal Arts, Anhui University of Finance and Economics;

Master’s Supervisor;

Associate Research Fellow, Institute of Neighborhood Communication Studies, Peking University

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